If you have a business, especially one that has a website, you might have heard of the term “SEO”. SEO stands for “search engine optimization”. It’s the study and practice of optimizing a website so that it is indexed by search engines and ranks highly enough to be seen by thousands, sometimes millions, of people.
SEO is an important part of any web marketing plan. However, it isn’t everything you need. SEO will bring the visitors to your website, but it can’t keep them there. There are two key things that will keep a visitor on your website and browsing the pages of it: a nice-looking and functional website design and great content.
Web Design
How you can tell between a good website design and a bad website design is in how the design makes you feel. Does the design make you feel stressed and anxious? Or happy and calm? Here are some key things to keep in mind when designing a website or when evaluating your own:
- The color scheme should be cohesive
- Is the logo clear and easy to see?
- There shouldn’t be an overwhelming amount of content on any of the pages
If you are interested in learning more, we wrote a blog post about what makes a website design “professional”.
Of course, there’s a lot more that goes into a website design. That’s why there are professional web designers. Website trends are constantly changing as well. It’s important to stay up-to-date with the latest standards. Is your web typography good? Is your website responsive? Is it optimized for Google’s crawlers?
Great Content
Some people put too much emphasis on optimizing websites for search engines when in fact, the most important viewers of the website are human beings. When we say “content”, we mean:
- The written word and
- Images (photographs and illustrations)
Make sure you are providing information relevant to your audience. Your content should also be grammatically correct with no spelling errors. The images on the page should be clear and relevant to what is being discussed on the page.
If you are interested in online marketing, our online marketing services include content writing.
Conclusion
Websites have the potential to bring a lot of business to your company. If you aren’t seeing customers coming in from your website, something is wrong. Feel free to contact us to see how we can help you improve your website.
