We’ve been saying it for a long time and will continue to say it: websites in 2015 need to be mobile-friendly. A study by comScore found that the number of mobile internet users surpassed the number of desktop internet users in 2014. If your website is not mobile-friendly, it is very easy and likely that the majority of your mobile users will go back to the results, and click your competitor’s link. Internet users want things fast and easy and if you website is hard to access, they will leave.
Check your Google Analytics report to see how many of your users are using mobile devices. To do this, visit your Dashboard and click “Mobile” on the left-hand sidebar. Select “Overview”. Under “Device Category”, you’ll see the different types of devices that your visitors use. To the right, you will see number of sessions and percentage of sessions. As you can see in the image below, one of our client’s traffic is made up of 51.91% mobile device users. Click the image to zoom in.
Google is finally “forcing” business owners to rethink their mobile strategy (read more on their official blog). As of today, Google has rolled out an updated version of their algorithm that will give priority ranking to websites that are viewable by all devices. That means that if your website is not mobile-friendly, your ranking will decrease.
The first step you need to take is to see how mobile-friendly Google thinks your website is using their mobile-friendly test tool. If you receive a message saying “Awesome! This page is mobile-friendly“, that’s great! If you receive a message saying, “Not mobile-friendly“, then you need to make changes as quickly as possible. Google will provide you with details about the elements that are not mobile friendly and offer resources to fix the problem.
Of course, you can always contact our web department and one of our experts can assist you in making your website mobile-friendly so you don’t lose your ranking. Call us at (386) 238-1692 or email us at [email protected].