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You may have spent time and resources on having the perfect website built, but there is no point in having a great website if nobody can find you. As more and more businesses realize this, those that don’t have an online marketing plan in place will quickly get lost in a huge sea of search results. That’s why finding the right partner who knows how to deliver on local SEO matters the most.
Did you know that 85% of consumers use the internet to find local businesses? That is a hard statistic to ignore.
Our Organic SEO packages help potential customers find your business online. With our proven SEO methodology, our packages boost search rankings, drive traffic to your website, and generate more leads for your business. Unlike paid ads, you are not paying for each click you receive from Search Engines. Our SEO methodology targets users who are already looking for your products or services online.
The effects of Organic SEO are long-term. Over time, as your rankings in the search engines increase, the traffic to your website becomes solidified. As your website rankings increase, you become the authority in your industry online. Organic SEO levels the playing field between competitors online.
Initial Search Engine Optimization (SEO)
Our packages provide on-page optimization (through a mix of blog outreach, magazine submissions, back-link diversification, and other rank building activities), and off-page optimization, based on a proven methodology.
It’s ideal for any size business looking to get a foothold in search engine result pages.
The very first step in any online marketing campaign is to set up your website’s code so Google can index it and so that you can track the results. Our Initial SEO service begins with our online marketing team doing an audit on your website. Is the code valid? Does it use today’s best practices? Does it have a tracking code? These are just a areas we address in our assessment.
Monthly Search Engine Optimization
The Initial SEO service is a one-time service that will set your website up for success. However, we strongly recommend that you subscribe to our Monthly SEO service. Google changes its search algorithm regularly and it is crucial that an online marketing expert makes website changes accordingly to keep from losing the website’s position on the SERPs (“search engine result pages”). Just in 2014 alone, Google changed their algorithm 15 times. Our online marketing experts are constantly researching changes in Google’s search algorithm and industry best practices to make sure our clients’ websites don’t lose their rank and continue to improve.
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Our team is officially Google AdWords certified which is awarded by Google itself. They will design an online pay-per-click (PPC) campaign for your business and analyze its performance and make changes as necessary to ensure its success. For every PPC campaign, we:
- research your industry
- research keywords that potential customers might type in to look for your business
- expertly design several ads targeting those keywords
- design landing pages geared specifically for those advertisements
- analyze performance and on-site behavior
- make changes according to the analyses to ensure its continued success
- provide monthly reports that outline what we did, the results of our efforts, and our plan for the upcoming month
Thank you for all of the support with this exciting new opportunity to expand our reach and share our mission through Google AdWords. Domestic Abuse Council, Inc.
Lynn Conrad, Domestic Abuse Council, Inc.
Publishing content consistently is very important to Google. They want to show the best possible results to their users and if a website hasn’t been updated in a while, they may assume that the website is outdated, irrelevant, and possibly closed. Additionally, publishing new content and marketing that content will help drive traffic to your website through other means besides organic search. One way to publish content regularly is by having a blog. The idea of blogging is often associated with individuals writing about their interests, but many businesses blog and find success in driving traffic to their website.
Did you know that 67-88% of businesses that blog generate more leads per month than those who do not? (source)
Our writers will research keywords that your potential customers are using to search for businesses like yours and will select topics that are sure to drive traffic to your website. After you approve those topics, they will get to researching and writing and provide your website with an expertly and professionally written blog post, including images. Blog posts with images get 94% more views than those without images.
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